Technology has been making rapid changes over the last decade – and is likely to move lightning fast over the next decade. Here’s a look at where digital signage is heading over the next year…

AI-Driven Content

Digital signage will become more responsive, personalized, and dynamic as AI is able to trawl through data about customers’ behavior and preferences in real-time. Retailers could deploy AI to display a custom message to consumers based on their preferences and previous purchases. Meanwhile, AI-driven signs in the healthcare sector could display personalized health tips or reminders based on patients’ data.

Interactive Displays

The past years have seen the rise of new kinds of interactive digital displays. Thanks to touchscreens, customers can interact directly with content when using, for example, interactive menus, where they can order and modify their order, and the total can be automatically calculated by the system. A museum can also use interactive displays to provide detailed information about exhibits and educational material.

Integration with Mobile Devices

We’ve seen a push for seamless integration between physical and digital devices. Think about QR codes! Businesses could place a QR code on a digital sign, which a customer scans with a mobile phone to be taken to a website with a promotional offer or information.

Enhanced Data Analytics

As data analytics gets more integral to digital signage, it can help us understand how audiences interact with signage and how well signage campaigns perform. Sophisticated analytics tools can track the viewer interaction with signage, determine how effective the campaigns are, and how they can optimize content in real-time so that they can change or refine the content based on the data.

Sustainable Solutions

Sustainability is a more and more common issue in this field. All the tendencies toward an eco-friendliness include displays that consume little energy, recycling of materials and electronic waste, reduced ecological footprint of the companies etc. Companies produce lower-power LED screens and recycle old materials.