During the ICX Summit, a hot topic with panelists was how to use digital signage to tell a story, engage customers and improve ROI.

Jaime Bettencourt, Senior Vice President of Premier Sales and Account Management at Mood Media focused on making customers feel like a part of the story.  She referenced Yeti and how their products can stand up to tough outdoor situations and deployed a five screen video wall called “The Wild Ones.” This video wall features several adventurers which use the Yeti products. Although the displays only showcase a picture of the adventurers, they will subtly move their heads when customers approach them to look at them. You can watch the full session here.