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Exploring the world of visual communications

Transforming Big Box Stores into Dynamic Workplaces
by Jennifer DeMarco | April 30, 2024 | blog
Transforming Big Box Stores into Dynamic Workplaces

Historic buildings often take the spotlight in adaptive reuse projects, but there’s a growing trend in repurposing big box stores into vibrant workplaces. These conversions breathe new life into once-dormant structures and offer unique opportunities for businesses and communities. 1. Embracing Possibilities in Repurposing With their expansive layouts and practical designs, former big box stores… View Article

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Symbolizing the harmonious interplay between the digital and analog realms, our custom-routed address monument sign elegantly juxtaposes the sleekness of the digital world with the timeless allure of timber craftsmanship.
by Jennifer DeMarco | April 23, 2024 | blog
Building Sustainability with Mass Timber Projects

Sustainability is becoming increasingly important. BLR partnered with Google in its Mass Timber Office project in Sunnyvale, California. Mass timber, an engineered wood product consisting of large solid panels, beams, and columns, differs from traditional wood framing by utilizing layers of stacked and glued wood to form structural elements. How Mass Timber Promotes Sustainability: Carbon… View Article

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Demanding More From the Workplace
by Jennifer DeMarco | April 16, 2024 | blog
Boosting Office Attendance: Selling & Delivering Workplace Value to Employees

While many companies advocate for increased in-office time, employees may not always align with these expectations. This misalignment underscores the importance of effectively communicating the value proposition of the office and creating a workplace culture that supports it. Here’s how businesses can bridge the gap and boost office attendance: 1. Recognizing the Mission-Critical Role of… View Article

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Community Center Marquee
by Jennifer DeMarco | April 9, 2024 | blog
Implementing Digital Signage in School Environments

Transitioning from static marquees to digital signage represents an exciting opportunity for schools to modernize their communication efforts and engage stakeholders in new and innovative ways. However, the implementation process can seem daunting without proper planning and guidance.  Define Objectives and Goals: Schools must define clear objectives and goals for their signage initiatives before implementing… View Article

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Impactful office branding creating Verbal Identity for a business
by Jennifer DeMarco | April 2, 2024 | blog
Impact of Verbal Identity in Office Branding

In the dynamic landscape of corporate branding, the visual aesthetics of office buildings and corporate campuses often take center stage. However, as we navigate the evolving realms of inclusive design and brand storytelling, a crucial yet underrated element deserves our attention: verbal identity. The Foundation of Verbal Identity in Corporate Spaces: When envisioning a corporate… View Article

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12’ w x 3’ h 8mm LED screen for City of Milpitas
by Jennifer DeMarco | March 26, 2024 | blog
Benefits of Upgrading School Marquees to Digital Signage

Effective communication is essential for schools to keep students, parents, and the community informed and engaged. While traditional static marquees have served as a staple of school communication for decades, many schools are now switching to digital signage to meet the evolving needs of their stakeholders.  Dynamic Messaging: One of the primary benefits of digital… View Article

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