BLR Visual Communications’ Digital Signage business continues to grow at a brisk pace as well as draw attention from some industry heavy weights. Intel Corporation recently profiled a collaborative effort in their Technical Partner Program that included BLR Visual Communications. Click here to read the article, From white box to sign box, systems builder grows an… View Article
1. What are your communication goals? In other words, what would you like to accomplish by implementing digital signage? Is it to communicate information, to entertain, to “wow” your viewers? This is where you have to decide what type of content you want to display. Will it be static photos or moving video? News tidbits,… View Article
Whether outdoors on the side of a building, or indoors in a lobby or conference room, brand identity is something you want people to notice. Usually, a company wants people to know clearly that they have arrived to their location and that they are in the right building. Here is an example where we used… View Article
In a reception area, a waiting room or a lobby, customers and/or employees tend to dwell for short or long periods. Why not create a place for them that is fun to sit around in? Here you will see a big corporation that has brought life to their dull lobby walls at HQ. Before: After:… View Article
A confused, unclear and unfocused sign is one that includes more information than is necessary. Before: Take the care to edit your message to its essential minimum—and think about the “white space” so to speak. Especially in a busy environment, such as a trade show or office lobby, you need to clear away a space… View Article
Even if your sign looked good when it was alone on your computer screen, look what can happen when it lands in its final location, perched high up on a building. Your sign could lose impact when seen from the landscape of visual noise. After walking through this scenario in Times Square, I asked some people… View Article