Have you heard of “Dayparting”? If not, it’s time..literally! Dayparting is the practice of splitting the day into several ‘parts’ and advertising based on the time of day. Traditionally, this was used in radio and television broadcasting. Clubs promote at night, family-friendly companies advertise during the morning. We’ve always seen and heard this, but may… View Article
Hurricane season is upon us and the East Coast is on the lookout for the first hurricane of the season. So we thought this was the perfect time to remember Hurricane Katrina that hit Louisiana in 2005. Lamar Advertising Company is dedicating space to those we lost during Hurricane Katrina with the message “Ten Years… View Article
There’s various techniques that can be used for billboards. Have you seen any billboards that use a 3D effect? Heineken used a 3D hand effect to show off their skills and to entice viewers to grab a beer…Heineken beer that is!
Members of the DSE Advisory Board’s Out-of-Home Network Council were asked what niche market is the biggest untapped market…their answer: small businesses particularly in FASHION! Many companies’ think about how to get to the biggest bang for their buck and want to land the big accounts. But what happens to the small fashion businesses that are… View Article
Imagine you are driving down the road and a large billboard catches your attention. As you glance over the text and the imagery, you find yourself busting out loud laughing. Well, we took some time to grab a little humor from the internet to bring you today’s Funny (but appropriate) Billboard: What’s the funniest billboard… View Article
How often do you sit down and review the local financial and stock market information that is available? While the information may be important to you, it is difficult to find the time to sit down and read or analyze the information unless this is a hobby for you. Many of us are so busy… View Article