3 Things you SHOULD be doing with your strategy for in-store displays: Keep It Simple. Even though digital displays make it easy to update content quickly, it doesn’t mean that the content should be constantly changing. Keep the message simple and schedule updates to be done every few weeks to months. If the strategy includes too… View Article
LED technology has become a widely accepted technology for providing high-quality imagery. However, it is time to step up the game a notch with OLEDs (Organic Light Emitting Diodes). OLED has been used in mobile devices, automotive, control panels and other small applications. OLED is a lightweight, high-resolution solution coming to larger digital displays. OLEDs… View Article
Government agencies and departments can benefit from distributing information digitally. By introducing a digital signage network, government buildings can share disaster and emergency information, improve communication, provide wayfinding and generate revenue through advertisements. One recent example of how governments are changing the digital game came from an announcement in July, 2016: Andrew Cuomo, Governor of… View Article
What would happen if you could pinpoint exactly who your audience is and market directly to them based on their behaviors? Well, this is the new reality. Facebook is a prime example of how you can use analytics to learn what your customers are doing and re-market to specifically those groups. Advancements in technology can… View Article
Universities are well-known for being distributing massive amounts of information to students, faculty and prospective students. Campuses are filled with cork boards with job and housing information. Advancements in technology are providing many benefits to universities that can result in saving money and have a bigger impact on students. Up to 70 percent of colleges… View Article
Once you’ve set up all the technology-side of the interactive display – it’s time to get people engaged! But, what happens if the content is developed fully? Throwing something together and onto the screen doesn’t mean your customer will get the message. Let’s explore some things that you’ll need to consider: Do not use generic… View Article