So, you’re ready to do some remodeling and you’ve decided to include an update to your menu boards. But is this the best time to do it? Measuring ROI on menu boards is difficult enough, so here’s some tips to make it easier! Update Menu Boards In Isolation. If all factors in your building have changed… View Article
Influential Digital Signage Content includes 4 main components. This is the last part of our 4 part series that investigates the: audience, placement, balance and expectations. Expectations Honestly, everybody has some sort of expectations in life – and people expect things from companies and brands they do business with. We all expect, to some extent, that we… View Article
Influential Digital Signage Content includes 4 main components. This is the part 3 of our 4 part series that investigates the: audience, placement, balance and expectations. Balance Yes, a main objective for your company is to sell – but too much “selling” can be a bad thing. Remember, people are engaged by things they LIKE… View Article
MILPITAS, Calif. – Sept. 22, 2016 – PRLog — San Jose State University’s Spartan Stadium is undergoing a huge name change. The university joined the movement to rebrand its stadium with a corporate sponsorship. The football stadium still will hold the Spartan name, but will now be “CEFCU Stadium – Home of the Spartans.” CEFCU is an acronym for the… View Article
Placement: A Key To Success Influential Digital Signage Content includes 4 main components. This is the part 2 of our 4 part series that investigates the: audience, placement, balance and expectations. Placement Think for a moment about where your digital content is going to be displayed. Is it outside or inside? Near a major highway… View Article
Every effective marketing campaign starts with one big question: Who are we trying to reach? In the world of digital signage, the answer matters more than ever. Knowing your audience — their habits, preferences, and motivations — allows you to design signage that doesn’t just look good but actually drives action. At BLR Visual Communications,… View Article