Influential Digital Signage Content includes 4 main components. This is the last part of our 4 part series that investigates the: audience, placement, balance and expectations. Expectations Honestly, everybody has some sort of expectations in life – and people expect things from companies and brands they do business with. We all expect, to some extent, that we… View Article
Influential Digital Signage Content includes 4 main components. This is the part 3 of our 4 part series that investigates the: audience, placement, balance and expectations. Balance Yes, a main objective for your company is to sell – but too much “selling” can be a bad thing. Remember, people are engaged by things they LIKE… View Article
MILPITAS, Calif. – Sept. 22, 2016 – PRLog — San Jose State University’s Spartan Stadium is undergoing a huge name change. The university joined the movement to rebrand its stadium with a corporate sponsorship. The football stadium still will hold the Spartan name, but will now be “CEFCU Stadium – Home of the Spartans.” CEFCU is an acronym for the… View Article
Placement: A Key To Success Influential Digital Signage Content includes 4 main components. This is the part 2 of our 4 part series that investigates the: audience, placement, balance and expectations. Placement Think for a moment about where your digital content is going to be displayed. Is it outside or inside? Near a major highway… View Article
Influential Digital Signage Content includes 4 main components. This is the start of our 4 part series that investigates the: audience, placement, balance and expectations. Audience The 5 W’s have been taught since the very beginning of school – Who, What, When, Where and Why. When telling a story – or creating a marketing campaign –… View Article
What is the one thing everybody has with them at all times? A Cell Phone. So why do most companies rely on only one type of communication vehicles for their target audience? What would happen if you created a marketing campaign that utilized phones and digital signage? Imagine a customer walks into a store and… View Article