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Exploring the world of visual communications

by blrsignsystems | May 10, 2017 | blog
Coca-Cola And Google Create Personalized In-Store Ads

Originally Written By Daniel Fuller at: https://www.androidheadlines.com/2017/05/coca-cola-and-google-create-personalized-in-store-ads.html Google and Coca-Cola have created a system that’s able to show shoppers personalized messages on an in-store advertising terminal by scanning key data from their smartphone as they walk nearby. The software runs on Chrome OS, using Chrome Kiosk as a back end. Coca-Cola did not specify exactly how it detects… View Article

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by blrsignsystems | May 4, 2017 | blog
[WEBINAR] The Do’s and Don’ts of Content Design

DigitalSignageToday.com recently released a webinar on the “Do’s and Don’ts of Content Design”.  We couldn’t pass up this opportunity to share these great nuggets of information with you all! In the webinar you will learn: How to develop a new creative approach and tweak existing content Best practices in content design How to maintain and… View Article

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by blrsignsystems | April 25, 2017 | blog
ICX Summit

This exclusive event is reserved for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. This includes: Retailers Restaurants Banks / Credit Unions Hotels / Resorts Public Transportation Hospitals / Healthcare Facilities Colleges / Universities Entertainment Venues Government Agencies

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by blrsignsystems | April 22, 2017 | blog
New Dynamic Digital Signage!

Wells Fargo Advisers in San Jose wanted to update their monument sign that is located on a high traffic location near the SAP Center. BLR Visual Communications updated the three sided sign with state of the art 19mm full color programmable digital displays. Dynamic signage is proven to create significantly greater message recall than static… View Article

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by blrsignsystems | April 12, 2017 | blog
McDonalds Faces Challenges Head On With Menu Boards

McDonalds has come a long way since their flagship store.  The menu has drastically changed and morphed into the set of foods we love today and the design has upgraded from a drive-up to a full blown restaurant.  The menu boards have gone from a static sign to traditional print and now to digital menu… View Article

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by blrsignsystems | April 4, 2017 | blog
Traditional is Out!

Traditionally, store fronts have been dressed up with mannequins, decals and a full display of a stores’ products. But traditional store fronts are quickly changing into fully illuminated digital displays geared towards capturing passerby’s attention. The store is able to control the message through movement, text and imagery rather than static imagery. Passerby’s are enticed… View Article

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