When making the move to digital menu boards, one area that provides companies a challenge is the logistics of setting them up. First, companies need to communicate the changes throughout the organization to ensure every department, and person, is on the same page as to the intentions of the menu boards. Communication is vital to… View Article
Taco John’s has been adding new menu boards in-store and at the drive-thru and testing new designs since January, 2014. They have announced a 12% increase in EZ Combo Meals since converting to digital menu boards. The new menus have two panels and have simplified the ordering process for guests. “Our guests love the new… View Article
Cincinnati/Northern Kentucky International Airport has recently received an upgrade to LED displays. Originally the airport was considering using traditional video wall displays, but found that by using LED they were able to have a quick installation with lightweight materials. The LED system allowed for a simpler programming process with a single display compared to video… View Article
The weather can be damaging to outdoor digital menu displays – so why not dress it up?! Based on your business’ location, you can dress up your outdoor digital menu display in a variety of ways. For locations where it gets extremely hot outside, housing the equipment with an air conditioning unit can help regulate… View Article
Facts tell and stories sell. During the ICX Summit, a hot topic with panelists was how to use digital signage to tell a story, engage customers and improve ROI. Jaime Bettencourt, Senior Vice President of Premier Sales and Account Management at Mood Media focused on making customers feel like a part of the story. She… View Article