Digital Signage trends have continually moved towards a more personalized and interactive experience when a customer engages with screens. This has come a long way from the start of digital signage that simply showed digital imagery. With todays growing need for interactivity – we will continue to see this trend grow throughout the remainder of… View Article
Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display. Digital signage is… View Article
Market Research Engine has published findings that the digital signage market is anticipated to grow $27 Billion by 2024. Here’s a snippet of their overall analysis: How Big is the Global digital signage Market? The Global digital signage Market is expected to exceed more than US$ 27 billion by 2024 and will grow at a CAGR of more… View Article
Originally posted Sept. 14, 2018 | by Bradley Cooper When you are out on a road trip, is McDonald’s your first choice? I only go to McDonald’s if it’s the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times. McDonald’s recently tried to turn all this… View Article
Even though television advertisements are a more traditional form of promoting a brand and are not included in the BLR wheelhouse of support, we thought it was important to note these advertising trends of 2018. The concepts can be bridged into digital content realm: How can BLR help you with your digital content?
Marketers will tell you time and time again – that’s a great story, but what is the call to action?! Well, let’s talk about it! Call to Action: “an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store… View Article