Marketers will tell you time and time again – that’s a great story, but what is the call to action?! Well, let’s talk about it! Call to Action: “an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store… View Article
Have you ever been driving down the road and find yourself telling the car next to you (who cannot hear you) to “GET OFF YOUR PHONE?!” Of course you have! People are always on their phone despite the warnings. Norfolk county, near London, is testing a new technology that will flash a warning at drivers who… View Article
Originally posted on Forbes.com By Jose Avalos Businesses intent on galvanizing customers to patronize physical stores are faced with the challenge of how best to understand their customers, strengthen their brand identity, increase efficiency, boost revenue and reduce costs. One of the tools for overcoming these challenges is digital signage. Today, smart signs and interactive kiosks… View Article
Originally posted on: Digital Signage Today by Debbie Wilson-dewitt Return on Investment (ROI) is a financial term, often calculated using a simple formula: sale profit from an investment minus the cost of that investment, divided by the cost (again), and the ROI is expressed as a percentage. As an example, Michaela buys $2000 of stock in Acme… View Article
Technology is ever evolving in the 21st century. Advances are coming at lightning fast speeds and 2018 is no exception! In 2017, we saw a huge push for adopting digital signage across many industries. Now that it the technology has been adopted, 2018 is focused on on-screen personalization, interaction and better customer contact. Content will… View Article
Originally posted by Mark Boidman on June 11, 2018 at www.digitalsignageconnection.com Digital signage continues to make a powerful statement in retail as we are starting to see more digital displays, including interactive displays, across retailers throughout the country. Eight out of 10 customers entered a store for the first time due to a digital sign catching their… View Article