Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye? Here are some ways to attract potential customers: Brand Advertising A video showing popular… View Article
Coca-Cola had to obtain three patents while developing this innovative technology that consists of 1,715 robotic LED cubes that can be choreographed and paired with digital content. They were awarded two Guinness World records for the sign: 3D Robotic Billboard and the largest 3D robotic billboard!
Microsoft partnered with Kroger to create two high-tech grocery stores in Washington and Ohio. The shelfs are filled with digital labels and image recognition cameras. Their hope is to use digital signage to sell targeted ads to the customers. While these pilot stores are still in testing stages, you can be sure they’ll be upping… View Article
Your call to action is a key piece of information that should be in your digital signage strategy. Here’s some quick tips for creating a well-thought out CTA (Call To Action) — MAKE IT EASY TO SEE — Don’t let your call to action be lost in additional text or pictures. Allow the Call to… View Article
Originally posted on DigitalSignageToday – written by Bradley Cooper on January 11, 2019 The Digital Signage Future Trends Report identifies a few key future trends, and we will be focusing on mobile integration, segmentation and dynamic content. Mobile integration Many believe the biggest competition for digital signage is a much smaller display: a customer’s smartphone. However, these two devices don’t… View Article