If the brain has the ability to process images 60,000 times faster than text, your advertising and marketing materials should utilize this powerful tool to its’ advantage. Use powerful and dynamic images that are eye-catching to engage customers. Graphics that move are even more powerful than standard, static images. How can you create better, engaging… View Article
Image by Gerd Altmann from Pixabay A 2018 report by market research firm FutureSource calculated that the video wall sector had a market value of $6.4 billion in 2017. How viable is a video wall for your organization? The Good News As years go by, prices of LCD monitors continues to drop. This drop in… View Article
In September, 2019 CityLab produced an article related to bus stops’ wayfinding signage. We found they did an excellent job of highlighting that city’s signage is not up to par. It’s difficult to read, outdated, illegible, faded, or simply ineffective at communicating relevant information. They even have some pretty funny pictures that were submitted to… View Article
Not many people seem to shop at malls or retail shops as much as they used to, due to convenient online shopping at home. But, if you do shop at a mall or strip mall, wouldn’t a digital display catch your eye? Here are some ways to attract potential customers. Brand Advertising. A video showing… View Article
People remember 10% of what they read, 20% of what they hear, 30% of what they see and 80% of what they experience. Interactive digital displays are an impactful way for customers to remember your business and brand. Interactive content grabs attention better than static content and helps to convert visitors into customers. Since people remember… View Article
According to Digital Signage Today, “As of 2018, 55 percent of the world’s population live in urban areas. This is set to rise to 68 percent by 2050. That’s an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers.” Imagine your favorite, local restaurant will now be flooded… View Article