At the beginning of the pandemic, companies rushed out to send out branded messages of COVID safety, rules and regulations, distancing signage, etc. How did these messages impact their messaging efforts? According to Forbes.com, researchers reviewed 80 spring campaigns and found that the branded messaging fell into four categories: direct engagement, indirect engagement, direct disengagement… View Article
During the pandemic, many people decided to get creative about how to bring money into their household. A boom of businesses were born — and with each business came a lot of questions about how to establish the new business. If one of the decisions you made was to sign a lease on a new… View Article
The city of Roswell is known for it’s alien history, but the city is looking for a way to boost its’ tourism segment with a branding and signage boost. How? Roswell took the streets to ask some pretty funny and interesting questions to get their answers! Check them out here:
Every city you’ve ever visited has a ‘feeling’ to it, which is based largely around the signage. Vegas – What happens in Vegas, Stays in Vegas Vegas is defined by it’s bright, flashy lights that scream for your attention. Walk into any building and you’ll then find a just as flashy casino room filled with… View Article
Years ago, if you visited a college campus, you were pretty much on your own when it came to navigating the large campus. With improvements in technology and broader uses of wayfinding, students, parents and faculty have a much easier time to learn the layout of the campus. We previously discussed the four types of… View Article
We found this quote by Karl Martin Sætrenqs to be a very impactful quote about a business’ visual identity: The interior should be an extension of the visual identity in a physical environment. It should expand the understanding and perception of the brand — while generating internal pride. Is your building providing a visual identity… View Article