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Commercial Signage Design, Commercial Signage, Signage Design
by Kelly Conway | April 2, 2025 | blog
Innovative Commercial Signage Design: Standing Out in a Crowded Market

Walking through the bustling streets of the San Francisco Bay Area, you immediately notice the power of commercial signage. Here, signs don’t just identify places; they tell stories, captivate interest, and solidify brand identities. Today’s signage designs integrate advanced technologies and sustainable practices, making them interactive, memorable, and impactful. Commercial signage combines art, technology, and… View Article

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The Power of OOH Advertising
by Jennifer DeMarco | April 1, 2025 | blog
The Power of OOH Advertising

Out-of-Home (OOH) advertising provides an effective method to engage consumers within their daily environments. Outdoor advertising through billboards to transit ads remains essential for marketing approaches across both retail and entertainment sectors. And it’s growing…fast. In 2024, OOH advertising revenue hit $9.1 billion, marking a 4.5% increase from the previous year (source: Out of Home… View Article

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Zoos are using Digital signage to enhance visitor experience
by Jennifer DeMarco | March 25, 2025 | blog
Using Digital Signage to Enhance Visitor Experience

Zoos, museums, and parks as cultural institutions need to adapt their practices to improve experiences for visitors. Modern technology offers a cost-effective solution to improve wayfinding and communication while enhancing visitor engagement and keeping the natural environment intact. The Challenge: Enhance Visitor Experience without Disrupting the Environment When zoos introduce new technology they must maintain… View Article

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SanDisk's rebrand with interior signage by BLR Visual Communications
by Jennifer DeMarco | March 18, 2025 | blog
BLR’s Role in Bringing SanDisk’s Bold Rebrand to Life

SanDisk has long been a leader in flash storage solutions, known for reliability and innovation. But as technology evolves, so does the need for brands to keep up with the future. Enter SanDisk’s bold rebrand—a modern, futuristic transformation that reinvents the company’s visual identity. The new pixel-inspired design takes inspiration from the smallest unit of… View Article

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What is Placemaking
by Jennifer DeMarco | March 11, 2025 | blog
What is Placemaking? (And Why Does it Matter!)

What Is Placemaking? If you’ve ever visited a vibrant park, wandered through an exciting downtown, or admired an outdoor art installation, you’ve probably experienced placemaking without even knowing it. But what exactly does this term mean, and why is it becoming such a buzzword in city planning and business development? In simple terms, placemaking refers… View Article

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Signage Contractor
by Kelly Conway | March 10, 2025 | blog
The Role of a Signage Contractor in Successful Business Branding

Navigating the bustling markets of the SF Bay Area requires a keen understanding of branding’s visual aspect. In today’s competitive marketplace, where every brand is vying for attention, the role of a signage contractor becomes pivotal in defining a business’s visibility and its subsequent success. A signage contractor does more than just produce signs; they… View Article

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