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Using digital wayfinding
by Jennifer DeMarco | February 11, 2025 | blog
The Evolution of Bay Area Transit Branding

San Francisco’s transit hubs, like the Salesforce Transit Center, are rapidly evolving through target branding, transportation, and creating an emphasis on community engagement. More Than a Stop: Creating Destinations Transportation isn’t just about getting from point A to point B any longer – it’s about creating destinations (that people actually want to visit while feeling… View Article

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Blurred Lines between branding and enterainment
by Jennifer DeMarco | February 11, 2025 | blog
The Blurred Lines Between Branding and Entertainment

Walk into any modern shopping district, sports arena, or entertainment venue, and you’ll notice something: As you enter modern shopping districts along with sports arenas and entertainment venues you’ll observe that branding has become a fundamental element of the experience. It is the experience. Businesses today create immersive environments where customers can enter beyond just… View Article

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San Jose’s First Solar-Powered Sign
by Jennifer DeMarco | February 4, 2025 | blog
San Jose’s First Solar-Powered Monument Sign

This monument Solar-Powered sign, located at a strip center in San Jose, California, represents a groundbreaking achievement as the first of its kind to receive approval from the City of San Jose’s Planning and Building departments. Powered by a 6′ x 6′ solar panel generating 450 watts, the innovative design incorporates battery storage to power… View Article

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Neon heart sign
by Jennifer DeMarco | January 28, 2025 | blog
Why San Jose Businesses Should Invest in Digital Signage

San Jose stands out for its growing technology sector alongside its lively shopping spaces and flourishing cultural destinations. Due to extensive activities in this lively city businesses should strive to differentiate themselves while maintaining customer engagement. Enter digital signage. Digital signage enables businesses to showcase vibrant and ever-changing content to attract viewers. Think real-time updates,… View Article

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by Jennifer DeMarco | January 21, 2025 | blog
How Digital Signage Enhances the Drive-Thru Experience

Digital signage is changing the way the drive-thru functions by offering many advantages that help to make it more efficient, more accurate and more pleasant for all. These are the ways in which digital signage is changing the drive-thru to make its functions better for businesses and their customers. Reducing Wait Times One of the… View Article

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SJC Airport gets interactive signage
by Jennifer DeMarco | January 14, 2025 | blog
BLR Installs Touchscreen System at SJC Airport

The City of San Jose Mayor’s office wanted to acknowledge the companies that have made donations to various city initiatives. Using 22 Miles software, the content displays multiple companies and the donation’s use and there are interactive pages with current event information regarding events throughout San Jose as well as a an About San Jose… View Article

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