In the dynamic world of brand positioning and design, the question often arises: “If this brand were a person, how would you describe it to a friend?” While visual elements play a crucial role in expressing a brand’s identity, verbal identity is an often overlooked but equally essential aspect. Collin Peters explores the significance of… View Article
In a significant collaboration with longtime client NetApp, BLR played a pivotal role in completing interior and exterior branding signage for the company’s new global headquarters. NetApp recently relocated to a cutting-edge 303,000-square-foot facility at 700 Santana Row, known as 3060 Olsen Drive, marking a transformative step toward embracing the future of work and the… View Article
Welcome to a new era of work, where the workplace is a canvas of evolving trends shaping how we engage with our professional surroundings. Here are 3 trends coming to the workplace in 2024. People’s Performance Takes Center Stage Real estate metrics typically encompass quantitative measures related to the utilization and efficiency of physical spaces—occupancy… View Article
The future of digital signage is bright, thanks to AI. One of the crucial applications is Intelligent Queue Management. AI-based digital signage effectively manages queues and waiting times in various settings. Hospitals, for example, use electronic displays to provide estimated wait times, notify patients about their turn, and direct them to available services. Real-time signage… View Article
Due to the Covid-19 pandemic, businesses had to adapt and shift their operations. One notable change has been the increased reliance on digital and online communication channels. Before the pandemic, many businesses used some digital and online channels. The pandemic caused a widespread adoption of remote work and social distancing measures, accelerating the need for… View Article
In today’s dynamic urban landscape, traditional single-purpose buildings and districts must meet modern audiences’ multifaceted needs and expectations. As people seek immersive in-person experiences, urban environments must transform into destinations that offer meaningful encounters, making navigating bustling cityscapes worthwhile. Mixed-Use Developments: A New Urban Paradigm Mixed-use developments have emerged as a groundbreaking solution that aligns… View Article