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Exploring the world of visual communications

AI Transforms Engagement in grocery store
by Jennifer DeMarco | November 21, 2023 | blog
Revolutionizing Digital Signage: How AI Transforms Engagement

In the world of digital signage, Artificial Intelligence (AI) is ushering in a new era of engagement. One essential application is Intelligent Audience Analytics. AI-powered digital signage systems analyze audience demographics, behavior, and engagement. For instance, retail stores use facial recognition to tailor content to specific demographics based on age and gender. By understanding dwell… View Article

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Analyzing Office Space Utilization
by Jennifer DeMarco | November 14, 2023 | blog
4 Best Practices for Analyzing Office Space Utilization

Organizations are re-evaluating their office space utilization strategies. Occupancy rates are around 50% of pre-pandemic levels, so adopting a multi-faceted approach to measuring space utilization is imperative to align with industry best practices. Here are 4 best practices to use when analyzing your office space utilization: Set Clear and Ambitious Goals: Establish well-defined goals for… View Article

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Ideas for a Grateful Thanksgiving Digital Display
by Jennifer DeMarco | November 7, 2023 | blog
Ideas for a Grateful Thanksgiving Digital Display

As Thanksgiving approaches, it’s time to show gratitude and appreciation to your audience with a heartwarming digital signage display. Here are some ideas to inspire a thankful atmosphere: Thanksgiving Countdown: Create a countdown clock to Thanksgiving Day. It’s a subtle way to remind viewers of the upcoming holiday and build excitement. Express Gratitude: Feature messages… View Article

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Artificial Intelligence's role in digital signage
by Jennifer DeMarco | October 31, 2023 | blog
AI’s Role in Transforming Digital Signage: A New Era of Engagement

Digital signage has become integral to various industries, revolutionizing how we communicate and engage with audiences. However, the true game-changer lies in integrating Artificial Intelligence (AI), which brings intelligence, adaptability, and automation to digital signage systems. Let’s explore the powerful impact of AI on digital signage, from real-time analytics to audience targeting and interactive experiences:… View Article

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Fostering Organizational Pride with branding
by Jennifer DeMarco | October 24, 2023 | blog
The Power of Branded Office Spaces: Fostering Organizational Pride

In today’s competitive business landscape, the importance of branding extends far beyond the digital realm. It transcends websites and marketing materials to manifest in physical spaces, particularly within the heart of a company—the office. Let’s explore how branded office spaces have the potential to cultivate a sense of organizational pride and why investing in them… View Article

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elements of effective wayfinding
by Jennifer DeMarco | October 17, 2023 | blog
Elements of Effective Wayfinding Design

Clear and compelling wayfinding design is essential for guiding and informing people in any physical space. From hospitals and airports to office buildings and retail establishments, wayfinding design plays a crucial role in supporting the operations and goals of an organization. Legibility and readability are among the most essential elements of effective wayfinding design. Signs… View Article

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