BLOG

Exploring the world of visual communications

Digital Signage in the Bay Area
by Kelly Conway | February 20, 2025 | blog
The Future of Digital Signage in the Bay Area: Trends Shaping Digital Signage in the Bay Area

Imagine strolling through Santana Row in San Jose, surrounded by vibrant storefronts and buzzing energy. A sleek digital display outside a boutique grabs your attention, showcasing an interactive catalog that lets you explore their collection with a tap. This is the future of digital signage in the Bay Area—where innovation meets functionality to revolutionize how… View Article

READ MORE
urban branding
by Jennifer DeMarco | February 18, 2025 | blog
Bay Area Urban Branding: How Signage and Design Shape Urban Identity

Creating Experiences, Not Just Spaces The Bay Area represents more than its neighborhoods because it stands as a well-defined brand. The neon lights of the Castro and the grand Salesforce Tower stand as storytellers for every space they occupy. By 2025 urban branding take center stage as developers together with city planners revisit the influence… View Article

read more
Using digital wayfinding
by Jennifer DeMarco | February 11, 2025 | blog
The Evolution of Bay Area Transit Branding

San Francisco’s transit hubs, like the Salesforce Transit Center, are rapidly evolving through target branding, transportation, and creating an emphasis on community engagement. More Than a Stop: Creating Destinations Transportation isn’t just about getting from point A to point B any longer – it’s about creating destinations (that people actually want to visit while feeling… View Article

read more
Blurred Lines between branding and enterainment
by Jennifer DeMarco | February 11, 2025 | blog
The Blurred Lines Between Branding and Entertainment

Walk into any modern shopping district, sports arena, or entertainment venue, and you’ll notice something: As you enter modern shopping districts along with sports arenas and entertainment venues you’ll observe that branding has become a fundamental element of the experience. It is the experience. Businesses today create immersive environments where customers can enter beyond just… View Article

read more
San Jose’s First Solar-Powered Monument Sign
by Jennifer DeMarco | February 4, 2025 | blog
San Jose’s First Solar-Powered Monument Sign

This monument sign, located at a strip center in San Jose, California, represents a groundbreaking achievement as the first of its kind to receive approval from the City of San Jose’s Planning and Building departments. Powered by a 6′ x 6′ solar panel generating 450 watts, the innovative design incorporates battery storage to power 238… View Article

read more
Neon heart sign
by Jennifer DeMarco | January 28, 2025 | blog
Why San Jose Businesses Should Invest in Digital Signage

San Jose stands out for its growing technology sector alongside its lively shopping spaces and flourishing cultural destinations. Due to extensive activities in this lively city businesses should strive to differentiate themselves while maintaining customer engagement. Enter digital signage. Digital signage enables businesses to showcase vibrant and ever-changing content to attract viewers. Think real-time updates,… View Article

read more
by Jennifer DeMarco | January 21, 2025 | blog
How Digital Signage Enhances the Drive-Thru Experience

Digital signage is changing the way the drive-thru functions by offering many advantages that help to make it more efficient, more accurate and more pleasant for all. These are the ways in which digital signage is changing the drive-thru to make its functions better for businesses and their customers. Reducing Wait Times One of the… View Article

read more

Recent Posts

Archive

Tags