When people choose where to eat, your signage plays a bigger role than you might think. A glowing menu board, a landmark pylon sign, or even simple wayfinding can make the difference between drawing in hungry customers and being overlooked. Restaurant signage is more than decoration — it’s a critical tool for visibility, flow, and… View Article
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When you walk onto a school campus, what do you notice first? The front monument sign, the directional arrows in the parking lot, the classroom markers — signage is everywhere. Yet it’s not just decoration. The right signage in schools plays a critical role in safety, wayfinding, communication, and creating a welcoming environment. From elementary… View Article
Choosing digital signage is more than picking a screen. If you want a system that works for your company long term, you need clarity on goals, content, software, hardware, permitting, and support. Use this checklist to evaluate digital signage for companies and avoid costly do-overs. Define communication goals first What do you want digital signage… View Article
When you’re driving down a busy road, what makes you notice a business? It’s not the small window decal or even the sandwich board by the front door. It’s the tall, striking sign that towers above the competition….the pylon sign. For decades, pylon signs have been the go-to solution for businesses that need to stand… View Article
When someone visits your business, the first thing they notice isn’t your handshake or your customer service — it’s your signs. From the logo on your building to the wayfinding system inside, signage plays a huge role in how customers experience your brand. Yet many companies underestimate just how many types of signage exist and… View Article
How Signage Shapes the Customer Journey The customer journey isn’t just a series of clicks and ads. From the moment someone walks past your storefront or enters your lobby, signage plays a key role in guiding them forward. Every sign is a touchpoint — one that can help customers discover your brand, explore what you… View Article
Thinking about digital signage for your business? Whether you’re upgrading from static signs or starting fresh, the decisions you make upfront will shape your results down the line. Here’s what to know before you buy — so you can make the most of your investment. 1. Get Clear on Your Goals What do you want… View Article