Wayfinding is how a space communicates. It answers questions people have the moment they arrive. Where am I. Where do I go next. Am I on the right path. When wayfinding is done well, people move through buildings with confidence without needing to stop and think. At BLR, wayfinding is treated as a system, not… View Article
READ MOREDigital signage inside corporate and workplace environments plays a different role than advertising screens in public spaces. The goal is not to grab attention at all costs, but to communicate clearly, reinforce brand culture, and support how people move through the space. When digital signage is planned well, it becomes part of the environment. When… View Article
Workplaces move fast. People bounce between floors, meetings, cafés, and shared spaces all day long. The challenge is not getting information to exist. The challenge is getting it to land clearly, without adding clutter. Workplace digital signage works best when it supports the space it lives in. When it is planned with purpose, it improves… View Article
Digital Out-of-Home advertising, also known as DOOH, is advertising delivered through digital screens in public and shared environments. It reaches people while they are moving through the world, commuting, shopping, traveling, or spending time in spaces designed for work, entertainment, or daily errands. DOOH works best when it is treated like part of the environment…. View Article
Digital Signage Strategy, Designing Experiences That Actually Drive Engagement Digital signage works best when it is treated as part of the environment, not as an add-on. Screens, displays, and digital touchpoints shape how people move through a space, absorb information, and feel while they are there. When digital signage is planned with intention, it becomes… View Article
California Restroom Signage Requirements: What Businesses Need to Know California law requires all single-user restrooms in businesses, public accommodations, and government buildings to be designated as all-gender facilities. This requirement became effective on March 1, 2017 under Assembly Bill 1732. For many organizations, this means updating existing signs to ensure they meet state and ADA… View Article
Digital signage has quickly become one of the most effective communication tools for K–12 schools and districts. With hundreds—sometimes thousands—of students, staff, and visitors moving through a campus every day, schools need clear, fast, and engaging ways to share important information. Digital displays make that easy. Here are several smart, practical ways schools are using… View Article