Don’t Be Lazy – Boost Your Digital Content!
Adding digital signage to your business can increase sales and improve the reach of your promotions. While you can continue using traditional, static signs in addition to your new digital signs – it is important to remember that each one has unique features. Those features require various types of content.
Tip: Don’t just use your static sign images on your digital platform!
Create new content for your digital signs and check how it looks before going live. Sit in various areas of your building and take note of how the content POPs of the screen – or could use tweaking to improve performance. Remember, digital allows movement – not just static images.
Tip: Think about ways to get people to interact with your content
Adding charging stations near your digital signs can draw customer’s attention to your screens. The longer a person sits near the screens, the longer they have to see all the promotions and interesting information about your business.
Screens could also include a game or wayfinding information for guests to interact with. This can also be a way to improve key metric data by determining how long guest’s are interacting with your content.
What are alternate ways you can engage customers with your digital information?