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Santa Cruz Pier is a Destination Brand
by Jennifer DeMarco | March 4, 2025 | blog
How Cities Are Becoming Destination Brands

Cities throughout the United States work on their rebranding efforts to create lively environments that appeal to both residents and outside visitors as well as business enterprises. The movement toward establishing “destination brands” depends heavily on placemaking and storytelling techniques that provide important insights for businesses aiming to deliver a lasting brand impression. BLR utilizes… View Article

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Blurred Lines between branding and enterainment
by Jennifer DeMarco | February 11, 2025 | blog
The Blurred Lines Between Branding and Entertainment

Walk into any modern shopping district, sports arena, or entertainment venue, and you’ll notice something: As you enter modern shopping districts along with sports arenas and entertainment venues you’ll observe that branding has become a fundamental element of the experience. It is the experience. Businesses today create immersive environments where customers can enter beyond just… View Article

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Science workers are back to hybrid offices during covid
by Jennifer DeMarco | August 9, 2022 | blog
Hybrid Buildings Achieve Results

65% of employees surveyed who work in the sciences reported wanting to return to work 3-5 days a week after COVID. This was double the average from most industries! Science workers are under a high amount of stress to perform during these times; so what makes the sciences different from any other industry? One theory… View Article

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by Jennifer DeMarco | May 5, 2022 | blog
Safety Week at Pacific Ridge Builders

BLR customer Pacific Ridge Builders wanted to remind it’s employees and subcontractors that it is Construction Safety Week with temporary banners to post on various job sites. In a rush, BLR was able to provide them to be able to have PRB mount them at their various project sites.

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Construction Safety Week: protection signs on building
by Jennifer DeMarco | May 3, 2022 | blog
Safety Construction Week

Safety signage on-site is critical to properly informing employees, subcontractors and site visitors safety and job site rules.

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Winter-Themed Vinyl Wall Wraps Create Seamless Continuity Around Individual Call Rooms in Corporate Office
by Jennifer DeMarco | March 29, 2022 | blog
Phone Booth Vinyl Wall Graphics

As part of an extensive graphics program in this corporate office environment, BLR was tasked with doing vinyl wall graphics that matched the walls inside and outside the blocks of “phone booths” to create a sense of continuity to the graphic design esthetic. It also served to create a unique environment for staff that differentiates… View Article

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