Cadvent Calendar Hits In The UK
Advent calendars are a special calendar used to count down the days to Christmas. Each day of the month, a flap is opened on the calendar to reveal a little surprise. These calendars date back to the 19th century! So how do you take a tradition of this magnitude into the 21st century?
Leave it to the Cadbury egg company to find a way with the introduction of the Cadvent Calendar that was globalized with DOOH (Display Out of Home) advertising methods and digital signage.
24 Trucks created the Cadvent Calendar and delivered their goods to 24 different cities throughout the month. Check out the video to get a glimpse at the fun.