6 Tips to Create Dynamic Digital Signage Content : BLR Visual Communications

by blrsignsystems | March 24, 2015 | blog

The following six tips from Digital Signage Today

Tell viewers HOW your product or service can fulfill their need.
Provide value-added content. For example, in the waiting room of a doctor’s office, one might find quick tips on how to improve health and quality of life.
Create high-quality videos rather than simple scrolling images. This will provide more information for the viewers and a more integrated experience.
Keep designs simple. Make sure content is reinforcing your brands image while capturing attention.
Keep content relevant. Change content regularly for a fresh perspective and to maintain viewer engagement.
Promote a call to action and reward viewers for completing the action.