Make it Move!  Which grabs more attention? A static image or something that moves across a screen?

Create Interactive Displays.  If you have multiple screens, do n’t create an image that is going to statically sit str etched across the monitors. Instead, have your images work together to create a display the moves across and in-between each monitor to keep the viewer engaged in the content.  Subtle messages can be worked in to create a subliminal message to buy a particular product or service.

Call to Action.  Don’t forget your call to action in the messaging!  This is an important aspect to create urgency and have your viewer complete the task provided