BLOG

Exploring the world of visual communications

Google’s custom-routed address monument sign juxtaposes the sleekness of the digital world with the timeless allure of timber craftsmanship.
by Jennifer DeMarco | April 15, 2025 | blog
How We Support General Contractors — and Meet the Owner’s Expectations

At BLR, we know that keeping the project owner happy takes more than just great design — it takes clear communication, consistent follow-through, and a partner who’s committed to getting it done right the first time. That’s why we work side-by-side with general contractors to keep every signage deliverable aligned with the bigger picture. Our… View Article

READ MORE
Zeiss' interactive video walls installed by BLR
by Jennifer DeMarco | April 8, 2025 | blog
The Rise of Interactive Video Walls: What Bay Area Businesses Need to Know

Interactive video walls aren’t just flashy screens — they’re a strategic tool for storytelling, branding, and customer engagement. And if the latest industry reports are any indication, they’re also one of the fastest-growing technologies in the digital signage world. Whether you’re walking into a high-tech campus lobby in San Jose or a branded showroom in… View Article

read more
Commercial Signage Design, Commercial Signage, Signage Design
by Kelly Conway | April 2, 2025 | blog
Innovative Commercial Signage Design: Standing Out in a Crowded Market

Walking through the bustling streets of the San Francisco Bay Area, you immediately notice the power of commercial signage. Here, signs don’t just identify places; they tell stories, captivate interest, and solidify brand identities. Today’s signage designs integrate advanced technologies and sustainable practices, making them interactive, memorable, and impactful. Commercial signage combines art, technology, and… View Article

read more
The Power of OOH Advertising
by Jennifer DeMarco | April 1, 2025 | blog
The Power of OOH Advertising

Out-of-Home (OOH) advertising provides an effective method to engage consumers within their daily environments. Outdoor advertising through billboards to transit ads remains essential for marketing approaches across both retail and entertainment sectors. And it’s growing…fast. In 2024, OOH advertising revenue hit $9.1 billion, marking a 4.5% increase from the previous year (source: Out of Home… View Article

read more
Zoos are using Digital signage to enhance visitor experience
by Jennifer DeMarco | March 25, 2025 | blog
Using Digital Signage to Enhance Visitor Experience

Zoos, museums, and parks as cultural institutions need to adapt their practices to improve experiences for visitors. Modern technology offers a cost-effective solution to improve wayfinding and communication while enhancing visitor engagement and keeping the natural environment intact. The Challenge: Enhance Visitor Experience without Disrupting the Environment When zoos introduce new technology they must maintain… View Article

read more
SanDisk's rebrand with interior signage by BLR Visual Communications
by Jennifer DeMarco | March 18, 2025 | blog
BLR’s Role in Bringing SanDisk’s Bold Rebrand to Life

SanDisk has long been a leader in flash storage solutions, known for reliability and innovation. But as technology evolves, so does the need for brands to keep up with the future. Enter SanDisk’s bold rebrand—a modern, futuristic transformation that reinvents the company’s visual identity. The new pixel-inspired design takes inspiration from the smallest unit of… View Article

read more
What is Placemaking
by Jennifer DeMarco | March 11, 2025 | blog
What is Placemaking? (And Why Does it Matter!)

What Is Placemaking? If you’ve ever visited a vibrant park, wandered through an exciting downtown, or admired an outdoor art installation, you’ve probably experienced placemaking without even knowing it. But what exactly does this term mean, and why is it becoming such a buzzword in city planning and business development? In simple terms, placemaking refers… View Article

read more

Recent Posts

Archive

Tags